Over Square Melon
In January 2011, two of the most experienced and well known brand activation agencies in Belgium and Holland, Bananas and Demonstrate, joined forces with Amphion, a very respected online agency. The best of all worlds: more than 50.000 activations in more than 150 different channels are mixed with state-of-the-art online platforms to strengthen the impact of our programs for our dear clients. This impact (We no longer speak about return in investments –that’s an obvious necessity for a campaign-, nor return on emotions, but about return on relevance for the brand and the consumer) can only be guaranteed by our convertising model: with our one-on-one brand-conversations with the consumers, we recruit non-users, convert existing users into heavy users and heavy users into brand ambassadors. Sounds like a piece of cake, but only if the cake is perfectly served in the right setting, the right mindset of the consumer and with the right message.